This innovative print campaign uses models to explain the various benefits of an LMA Supreme Second Seal anaesthesia device. The adverts invite people to scan the qr code and place their smartphones over the mouths of advert model. The qr codes link to youtube videos of the individuals explaining the benefits of the device. As you can imagine this was a complex process to film and shoot so that everything matched. And with German, Italian versions required too, we had to source a number of actors for the roles of patients and doctors.
The campaign aired in Australia, North America and Europe.
The specially commissioned photography was produced by Jersey photographer Danny Evans and the videos produced by Jersey production company Spike.